Reputation Measurement Models

Share of voice is one of the most popular metrics used in public relations and can also help measure brand reputation.

Reputation measurement models.

This metric stands for the number of conversations about your brand divided by the number of conversations about your industry. The reputation quotient model was created based on desk research surveys and investigations in various industries and focus groups. The anchor pivot in the model is where the overlap of three brands is i e. Reputation measurement keeps you in business.

Best in class reputation measurement programs take into account a broad range of reputational dimensions that are relevant to the necessary stakeholders and thus deliver true contextually sensitive. Integrated real time or periodic online systems for tracking a company s reputation internationally both with media and with consumers 3. The framework of reputation dimensions offered here is based on years of reputation measurement but there is surely no one size fits all list. Home ideas library how to measure and manage reputation 10 13007 378 ideas for leaders 378 how to measure and manage reputation key concept reputation management is a complex task and the measurement of it particularly so concerned as it is with diverse stakeholder groups and their respective sometimes differing evaluations of an organization.

It aims to measure the reputation of an organization with multiple stakeholder groups. Validated measurement instruments against which to benchmark a company against key rivals 2. Older models put special emphasis on the financial stakeholders. Grounded initiatives that can close.

I addition to the above invaluable answers recommendations please read the below research papers to know more about the different measurement models of assessing corporate reputation. Established in 1997 and rating over 5000 companies annually in more than 60 countries worldwide the reptrak company owns the world s largest reputation benchmarking database used by global 2000 ceos boards and executives. Share of voice is another indicator of popularity. Reputation insights gathering can take many forms.

Even though you may feel like you have no control over what people say or think that your reputation is all based on their perceptions sound reputation measurement and brand management practices will give you the ability to influence those perceptions. We will continue to see firms reaping opportunities to integrate reputation models into existing research run across the organisation delivering economies of scale and delivering a truly holistic.